An audience determines which employees at your company will receive the Dandi Self-ID campaign. 

While it is possible to create a campaign in Dandi without selecting an audience, any campaign that has a non-anonymous privacy setup and an email distribution method will require an audience. 

Learn more about the available privacy options and campaign distribution methods.

Audience types

Dynamic audience

If you've connected Dandi to your HRIS, you can build dynamic audiences, which automatically refresh whenever your HRIS data refreshes. 

If an employee switches from one business unit to another or relocates from one region to another, your audience is automatically adjusted, ensuring that the campaign doesn't target employees who no longer belong to the defined segment.

Static audience

You can also build audiences by manually uploading a static list of employee IDs as a CSV file.

The IDs must match the employee IDs from the HR data ingested into Dandi. This method comes in handy when you need to target a specific group that can't be created using our audience builder.

To update this audience, you'll need to manually replace the CSV file associated with it.

Build an audience

Begin by defining your target audience. Consider the following questions:

  • Is your campaign intended for all employees, or a smaller audience?
  • If intended for a smaller audience, do you plan to deliver to one region/location, or multiple regions/locations? 

You can use the audience builder to create targeted audience segments. A few example audiences you can build: 

Audience Example 1:

Segment: Region: US

Segment: Hire date: Last 30 days

This audience is designed to gather data from new hires in the US region while ensuring that employees who participated in previous campaigns are not inundated with requests.

To effectively utilize this audience, pair it with a campaign set to send out every 30 days, aligning with the 30-day "Hire date" value. This ensures that the campaign is sent to new hires in the US who joined within the last 30 days.

Audience example 2:

Segment: Business unit - Value: Finance

Segment: Location - Value: New York 

This audience is tailored to gather data specifically from employees within the Sales business unit located in New York. This targeted approach is especially beneficial when you've identified gaps in data for this specific segment. It enables you to collect the necessary information without requiring input from employees who may have already participated in previous campaigns elsewhere in the organization.


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